Small businesses always have it tougher than well-established businesses when it comes to marketing.
First of all, just starting out is a challenge.
Whether you are a large or a small company, numerous challenges will be hurled your way. But if you are a small business, then those challenges are magnified.
Shortages in budget, time, or manpower are a few examples of those hurdles.
Whether a business is built as a B2B or B2C, challenges are present right from the get-go.
What about medium-sized businesses?
Medium sized businesses do not have it any easier. Sure, they might have a little more when it comes to resources, but not that much.
Whatever the struggles that they go through, small-to-medium sized businesses or SMB’s are gaining in prominence.
They make up a whopping 99.7% of all businesses in the United States, after all. New SMBs are also being established on a regular basis.
So how do they deal with the ups and downs and emerge as one of those that last and succeed?
The antidote is SMB marketing. This is a term that refers to the method by which small and medium sized companies market their products.
Obviously, they try to do it using a conservative budget, and they are constantly on the lookout for low-cost ways to convert and get sales.
Here are 10 proven SMB marketing strategies that will help push your brand while you save.
- Setting a Goal and a Budget
To market your business right, you need to set a goal. What is your vision and endgame for your business?
The primary SMB marketing strategy is to set the right goal and a reasonable budget.
What do you really want to happen? Are you looking to expand your company’s reach, or do you want to strengthen your hold on the local market? Do you want people to become aware of your brand?
All these are valid goals, of course. But as you set the goal or goals that you want to accomplish, you also need to think about your budget.
Your budget needs to be in sync with what your goals are. At the same time, it needs to be realistic and practical.
The thing is, your goals will not be relegated to just one or two. It is likely that you have several. To avoid confusion and to make it easier to track your growth, you have to prioritize your goals.
Which goal matches your most pressing need? Identify that and focus on it first.
Then you can set your sights on the long-term goals that you consider to be the most important for your business.
Maximize Google’s Local Offerings
You can also take advantage of Google’s local offerings. With Google being the largest search engine available, it can definitely offer a lot for small and medium-sized businesses.
Having an online presence is a big boost to any SMB, which is almost always a local business.
In fact, when you compare a business that is found online with one that is not, the one found online will grow 40% faster.
That makes a Google My Business account indispensable for an SMB. For a local business that targets local clients, this is a powerful tool.
By having a Google My Business account, you can take charge of the information about your business. That includes address, phone number, website, and hours of operation.
Google My Business is also the best place for you to combine all your Google platforms, which include your Google+ profile, Google reviews, Google Maps profile, and many more.
By having a Google My Business account, your business becomes more credible and more visible to consumers.
Choose The Top Social Media Channels To Focus On
You might have read somewhere that having an account across all social media channels is the way to go.
You have the budget for that and you know your target market exists on every social media platform, go for it!
However, if you are an SMB and you are a little short on personnel, then you might not be able to keep up with all your social media channels all the time.
Choosing just one to three social media channels to focus on seems to be the wiser choice.
Start by analyzing your overall presence on social media.
Which of the channels feature the highest number of engagements? That should be your clue about which channel you need to choose.
Once you have made your choice, then you can turn your sight to the possible tools that you can use for help.
For example, you might want to have someone else take charge of scheduling your social media posts for you. Hootsuite is your best tool for that.
Or maybe you want to monitor the keywords that you use. Then Mention is the tool to use.
Content marketing is useful for getting long-term results. So if you have a long-term vision for your business, then this is the perfect SMB marketing strategy for you.
You need to understand that it is a process in which you have to create content that is
Once you have created great content, you need to distribute it to your target audience with the intention of it leading to sales.
Please note that content marketing is not limited to written content or blog posts. It can include several different types of content, such as videos, podcasts, and many more.
Just remember that you will need to have an ample supply of time and patience when you choose to roll with this strategy.
It will also be better if you have some extra resources allotted to it just to make sure that you avoid producing inferior content.
Allocating money to cover professional graphic designers etc. can help you avoid wasting time and budget.
You don’t want to end up with poor content because that will only drive customers away instead of attracting them.