User Interface and User Experience are both two faces of the same coin and go hand in hand. A beautiful interface is useless if it is a nightmare to navigate it, likewise, an easy to use but too bland interface is not the goal either. A well designed interface speaks to the customers to attract them to a certain product.
UX First Design
User experience (UX) is all about how the user feels while interacting with an application. UX is much more than just usability. It includes a multitude of factors, such as: Usability, Accessibility, Performance, Utility, Aesthetics, Market value etc. Perfecting User Experience is the key to a successful product. A good UX design can be the difference between a one-off sale and repeat purchases.
UX is not only a technical tool or a set of rules to follow, it is the entire experience; it about emotions and connections that a person feels using a product or website. At BearPlex we carefully evaluate the needs of each client and how their users will be interacting with a product, decisions are then made from these observations to create applications that create the best user experience possible.
At BearPlex we are aware that a good user experience or lack of it thereof, can make or break a business because nobody wants to use an application that they can not understand. Once a UX design has been created we continuously monitor applications for feedback on how we can improve the experience even further to ensure maximum customer satisfaction.
User Centric Interface
Our aim has always been to create user centered designs for all our applications, projects are designed based on an explicit understanding of each of its users, tasks and the environment it will be deployed in. We aim to capture and optimize the entire user experience; therefore, the design team is guided by professionals from across multiple disciplines including domain experts, stakeholders and the users themselves. Product designs are carefully evaluated against design guidelines and criteria.
We believe that a good and interactive design is a worthwhile investment that surely pays off. We consider end user satisfaction along every step of the design process to create products that reflect the benefits of a user centered design approach.
Custom Application Development
Once an attractive user interface and an efficient user experience has been designed the professional experts at BearPlex combine both to develop applications that meet all of the customer’s requirements. Each member of the BearPlex team is a domain expert in their field and with their collective knowledge pool develop top notch applications for leading tech industry members around the globe. Our end products are developed such that usability, efficiency and functionality is ensured along each step of the way.
We use acknowledged industry best practices for not just front-end but for backend functionality as well to create products that not only look good but are also perfect to get the job done!